Book Launch Promotion Ideas

Book Launch Promotion Ideas

Thank you for this comprehensive information. We are evaluating our advertising strategy for our new study guide “Digging Deeper into the Revelation of Jesus Christ” to be released soon https://netent-software.com/. Blessings, Mike and Elfriede

Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.

Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.

book promotion ideas for authors

Book Promotion Ideas for Authors

Just like you wouldn’t ghost a new friend after one hangout, don’t vanish from your readers’ lives. Use the momentum to plan your next move. Maybe a follow-up panel. Or a social media Q&A. Keep them coming back.

50. Partner with libraries for author talks or readings. Contact local libraries to see if you can do a one-time author talk or recurring readings for their patrons. You can read your book, or bring your book up during your talk or reading.

19. Leverage social media analytics to refine your strategy. Social media analytics are there for a reason, so you should learn how to use them to your benefit. They can be extremely helpful in optimizing your book marketing strategy.

tiktok book promotion ideas

Just like you wouldn’t ghost a new friend after one hangout, don’t vanish from your readers’ lives. Use the momentum to plan your next move. Maybe a follow-up panel. Or a social media Q&A. Keep them coming back.

50. Partner with libraries for author talks or readings. Contact local libraries to see if you can do a one-time author talk or recurring readings for their patrons. You can read your book, or bring your book up during your talk or reading.

TikTok Book Promotion Ideas

I recently posted a video calling all authors to #StitchThis and tell the TikTok world about their book. Do it! There are lots of videos like this on TikTok where someone will ask you to stitch their video with your response. Watch for opportunities to do this.

Show the cover clearly and often. Use close-ups, stacks, or “satisfying” movements. All the BookTok tips in the world won’t help if people don’t actually know what your book looks like! Author Ginelle Testa does a great job of that here.

If you’ve written a book in the past few years, you might be looking for some BookTok tips. With almost 2 billion users, TikTok is one of the largest social media platforms to put yourself out there if you’re looking to market your book. But how do you get started? Here are 25 important BookTok tips to keep in mind if you want to get involved in the community!

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